New Superplastic Web Store Launches Today

New Superplastic Web Store Launches Today

Superplastic, the premiere character-driven art and entertainment company, launched its new web store today. The store features limited edition toys and apparel designed by world famous artists including Okuda San Miguel, McBess, and many others.

Superplastic’s founder Paul Budnitz (Kidrobot, Ello, Budnitz Bicycles) is well-known for creating and design-driven products and businesses with cult followings.

Everything Superplastic creates is limited edition. Products are sold in limited numbers, for a limited period of time, or only after fans complete challenges posted on the company’s Instagram and Facebook page. Products can sell out in days, or hours.

“A lot of people are beginning to realize that getting anything you want, whenever you want it on the Internet can have a dark side,” says Budnitz. “When everything’s a commodity made to appeal to everyone, nothing’s precious. Because everything we make is limited edition, we take risks. Scarcity and the added effort it takes to get our stuff just adds to the fun and value.”

Designer toys available for the first time today include:

● Punk Skull by acclaimed Spanish artist ​ Okuda San Miguel ​ — a 12-inch psychedelic mohawked skull created in soft vinyl. Limited to 999 pieces, $160 each.

● Special Oh-No “Blackout Edition” ​ ​ SuperJanky ​ by cult UK/French artist McBess. This special tattooed white-on-black edition sells for $80, and is limited to 333 pieces until it disappears forever.

● Janky Series One ​ , a set 20 of 3-inch Janky toys customized by world-famous artists.Each toy comes in a sealed surprise box, so fans don’t know which design they’ll get until they open the box. Artists include Tara McPherson, Dalek, Jake Parker, Junko Mizuno, Tado, Joe Ledbetter, Jason Limon, Sket One, Huck Gee, and many others.

● Today also marks the debut of the first Superplastic apparel capsule ​ , featuring oversized graphic t-shirts, sweatshirts, and other items. The company’s expanded apparel line drops this Fall.

Superplastic’s new store launches today at​


Superplastic is a character-based product and entertainment company based in Burlington, Vermont. The company and its founder Paul Budnitz (Kidrobot, Ello, Budnitz Bicycles) are well-known for creating limited edition designer toys, apparel, art, and games in collaboration with famous artists from around the world. Legendary toy artist Huck Gee is in charge of art & production. Almost everything the company produces is limited edition. Products are sold in limited numbers , for a limited period of time, in a specific location — or only after fans complete challenges posted on the company’s Instagram page. Fans rush to get products that often sell out in hours, or days.


Paul Budnitz ​ is an artist and entrepreneur, and well known as the founder of Superplastic, Kidrobot, Ello, Budnitz Bicycles, and a half dozen other companies. Budnitz creates toys, apparel, bicycles, books, stores, and dozens of other products. He has collaborated with hundreds of artists, among them Shepard Fairy, Takashi Murakami, Frank Kozik, Tara McPherson, Swizz Beatz, Joe Ledbetter, Camilla D’Erricco, Ron English, Junko Mizuno, Marc Jacobs, Seen, and many others. He has worked with dozens of brands including Visionaire, Gucci, Karl Lagerfeld, Burton, Volkswagen, and Nike. Budnitz’ designs appears in permanent collections including the Museum of Modern Art and Smithsonian.

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